Content Marketing
Where do I start? I’ve been growing audiences and engagement since 2013. Fun things? I started Vanna White’s Snapchat (what a funny sentence!) and Mark Hamill retweeted a last-minute idea I had for Mattel’s VR View-Master.
Brand Positioning & Copywriting
Brevity, baby. Words are my favorite part of the marketing game. If you need better email opens, higher engagement, more conversions, @ me.
I put some words on a billboard and it got people talking.
Have you ever seen a billboard for a church? They’re not very good. Sandals Church wanted to increase new attendees across their 9 locations so we did something different. We told people what they were seeing. We went a little meta and used a dash of intrigue marketing. This is an ad for a church. We did that across social, site, and email and it resulted in a 20% increase in YOY Easter attendance.
From podcast scripting to adverts for Mattel’s Uno, Whack-a-Mole, and Baby Box Co., I wrote commercials that moved audiences to laugh, feel, and buy.
I put a typo in a campaign on purpose — it worked.
What do you do when there’s too much noise on a particular subject? You go meta and spell things wrong because things like human trafficking are wrong.
Brand Strategy
I helped create a self-care brand from the ground up (branding + marketing). We were featured in Goop in year one! It’s called Club Loofah and it’s pretty amazing.
