Elena Kunkel
Elena Kunkel
 
 
 
 
 
 

Story-led strategist for brands shaping the future.

My flow state is working at the intersection of clarity and resonance—where the right message meets the right moment and moves people to act.

My background spans brand strategy, integrated marketing campaigns, and storytelling that scales. I’ve contributed to initiatives for global brands like Xbox and Abbott’s Lingo, as well as purpose-driven organizations focused on anti-trafficking, equitable education, and youth access to sports.

My strength is synthesis: distilling complexity into clear narratives and building the connective tissue between product, purpose, and people. I thrive in cross-functional environments—partnering with marketing, design, and product teams to launch work that’s as thoughtful as it is effective.

Curious by nature. Strategic by default. Human-first, always.

 
 
 
Testimonial

“Elena is the most original thinker I have ever met. She is a first-rate creative, a fantastic copywriter, and a forward-thinking marketer.”

Justin Pardee, Partner at Black Roses Creative

“Elena is always on top of industry trends, simply because she loves what she does. Her natural instincts in digital audience engagement have been honed by her practical experience managing social communities and her close attention to evolving behavior, with the data as her guide. Elena puts her whole self into her work, and that authenticity shines through in both the creative vision she casts and the joyful inspiration she brings to a project. Plus, she has a great sense of humor!”

Christine S. Lee, Content Director TVGla 

“I first experienced her creative talent (and wow, does she have a lot of it) at TVGla, where we worked on several ongoing social media accounts together. She proved herself to be a talented copywriter, community manager and social strategist who could juggle multiple projects at once and make it all look easy. I was impressed by her ability to pick up the voice and tone of a number of completely different brands, the way she always brought fresh ideas to the table, and the pride that she took in her work.”

Annie Cordova, Creative Director, Catchweight

“Elena is a creative thinker, pithy writer and results-driven Social Media consultant. She has a sixth sense for building online communities and honing in on a brand's social voice. She helped The Baby Box Co. get our engagement rate to above average and hit KPIs around specific projects. I highly recommend Elena for her outstanding work as well as her truly outstanding personality. She's fantastic!”

Inger Carter, Director of Content Marketing at The Baby Box Co.

 
 
jj.png

This is me on the internet.

Serious inquiries only
tiny disclaimer: if we work together, you may cry. but it’ll be the kind of crying that feels like finding something you thought you lost. & not because I put it there. because it. was. already. there. under the overthinking. under the s
We always knew one size never fit all. We were just too obsessed with certainty to argue it. I’m so glad we are arguing it. It’s Personal (my signature 1:1) closes doors in 10 days. If you’re ready to unbury your most honest work,

Untitled-2.png